Bold, Genuine Content for Health & Wellness Brands

Through authentic brand photography that perfectly balances polish and warmth, I'll help you build a versatile, engaging content library—connecting you with your dream audience, strengthening brand loyalty, and driving more sales.

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Wellness brand lifestyle photography – on-location CPG beverage shoot

Does your brand photography inspire your dream customers to hit follow and add to cart?

Or are they scrolling past because your content isn’t building emotional connections or showcasing the quality of what you offer? The truth is, in today’s multi-trillion-dollar wellness industry, stock photography and amateur content won’t turn heads. You need your photography to work harder for you – establishing credibility, connecting with real people, and converting browsers into buyers.

A behind-the-scenes shot of Allaire capturing a model in a vibrant knit sweater holding a Heywell beverage can, highlighting her approach to natural, lifestyle-driven product photography.

If you’ve invested your time (and budget) into visuals only to see inconsistent results and disappointing engagement, don’t worry––

I’ve got you.

Whether you need crisp studio shots or an "I-can-feel-myself-there" lifestyle story, I’m here to help. Blending editorial polish (work featured in Vogue, Town & Country, & more) with the perspective of a health-conscious consumer (thanks, endometriosis), I create brand visuals that look high-end but feel warm and approachable.

CLIENTS SEEN IN

Town and Country
Vogue
House Beautiful
Architectural Digest
Allaire, wearing a relaxed brown sweatshirt, stands by a large industrial window, photographing a subject with her camera, showcasing her behind-the-scenes process.
A black-and-white image of Allaire capturing movement in a Pilates studio, holding her camera while documenting a dynamic fitness session.
A professional portrait of Allaire Bartel, photographer for health & wellness brands.

Hi! I’m Allaire

Multi-disciplinary creative, project manager, taekwondo enthusiast, & endo warrior

Wait, why does this matter? Because, my passion for helping health & wellness brands thrive is personal – and I back it up with over a decade of creative expertise and the ability to manage your project from concept to delivery.

I help conscious brands amplify their impact

Because your brand should look as good as it makes people feel

Here’s how I can help yours:

  • On-location sessions to showcase products, services, or your entire wellness space.

  • Crisp, clean product images designed to make your brand stand out online and in marketing materials.

  • For solopreneurs, coaches, and small businesses who need a cohesive visual identity across their brand.

What my clients say…

A black-and-white headshot of Nathalie from A Gentler Parting, smiling warmly in her home, with a testimonial praising Allaire’s ability to capture authenticity and originality.

Allaire is a pro! Competent, reliable, and respectful. I felt understood and seen from the very start. She came up with very original ideas, while keeping up with my style.

- NATHALIE, A GENTLER PARTING

A black-and-white headshot of Heidi, seated at her laptop, with a testimonial highlighting Allaire’s professionalism, responsiveness, and creative vision.

In addition to being incredibly talented, Allaire is responsive, open to feedback and delivers on the agreed upon timeline. She is an absolute joy to work with!

- HEIDI, LAB PILATES & HEIDI GALLI COACHING

A black-and-white headshot of Em from 1:11 Juice Bar, standing in front of a brick wall wearing a branded sweatshirt, with a testimonial about how Allaire’s photography transformed their brand identity.

Allaire is incredible. Her photography and project collaboration shifted our entire brand...It's like she knew exactly how to convey all the pieces we were missing. I am deeply appreciative of her expertise and dedication to her craft.

- EM, 1:11 JUICE BAR

✨ REAL RESULTS ✨

After adding their new photography to their website and online store, 1:11 Juice Bar saw a 700% increase in sales and a 350% higher conversion rate in just two months.

You know what you offer can change lives, and your audience should know it too

With strategic brand photography that establishes credibility, connects with real people, and converts browsers into buyers, you’ll finally have the kind of visuals that make your dream customers stop scrolling and start paying attention.