
Strategic health & wellness brand photography
Editorial polish meets consumer-focused warmth for content that builds credibility, sparks connection, and drives conversions.

Brand photography that sells the lifestyle
In today’s multi-trillion-dollar wellness industry, what makes someone choose your brand over the rest?
It’s not just your (obviously stellar) product or service.
You’re selling a lifestyle people want in on. Transformation. Community. Quality.
To show that, your brand photography needs to do two things: look polished enough to earn trust, and feel real enough to resonate.
Lo-fi content is relatable, but not high-value. Too-perfect shots are clean, but lack personality. Only the right balance inspires connection and conversion.
I bring that balance: With an editorial eye for polish and a lived wellness perspective for warmth, I help you show your audience exactly who they want to become.

Real client results ✨
700% increase in sales.
350% higher conversion rate.
In just two months.
“Her photography and project collaboration shifted our entire brand.”
Select Projects
CLIENTS SEEN IN

Hi! I’m Allaire
Multi-disciplinary creative, project manager, taekwondo enthusiast, & endo warrior.
Wait, why does this matter?
Because, my passion for helping health & wellness brands thrive is personal – and I back it up with over a decade of creative expertise and the ability to manage your project from concept to delivery.
I help conscious brands amplify their impact
Because your brand should look as good as it makes people feel. Here’s how I can help yours:
Lifestyle Photography
On-location sessions to showcase products, services, or your entire wellness space.
Studio Photography
Crisp, clean product images designed to make your brand stand out online and in marketing materials.
Personal Branding
For solopreneurs, coaches, and small businesses who need a cohesive visual identity across their brand.
Need content now?
Not every brand is ready to plan a full photoshoot – and that’s okay.
When a custom shoot isn’t feasible (but settling for generic stock makes you gag a little) licensing via The Luupe offers another option.
Same editorial feel, same wellness-first perspective, available ASAP.
What my clients say…
Allaire is a pro! Competent, reliable, and respectful. I felt understood and seen from the very start. She came up with very original ideas, while keeping up with my style.
- NATHALIE, A GENTLER PARTING
In addition to being incredibly talented, Allaire is responsive, open to feedback and delivers on the agreed upon timeline. She is an absolute joy to work with!
- HEIDI, LAB PILATES & HEIDI GALLI COACHING
Allaire is incredible. Her photography and project collaboration shifted our entire brand...It's like she knew exactly how to convey all the pieces we were missing. I am deeply appreciative of her expertise and dedication to her craft.
- EM, 1:11 JUICE BAR
✨ REAL RESULTS ✨
After adding their new photography to their website and online store, 1:11 Juice Bar saw a 700% increase in sales and a 350% higher conversion rate in just two months.

You’ve put in the work – your visuals should too
When your photography strikes the right balance, it does more than look good. It builds trust, grows community, and drives conversions.