Meet Your Photographer

Behind-the-scenes shot of Allaire capturing lifestyle brand photography for a wellness beverage brand..
Documentary-style photo of Allaire at work, capturing lifestyle content for a Pilates studio.
A professional portrait of Allaire, a wellness brand photographer, wearing a neutral turtleneck and jeans in a minimalist setting.

Hi! I’m Allaire

Cat mom of two, shameless romantasy addict, and someone who learned at 30 that ADHD is, in fact, about 70% of my personality.

I knew I was obsessed with photography when I took my first trip to Europe at 15, lost my digital camera immediately (remember, ADHD), and spent most of my food-and-souvenirs budget on a new one because I couldn’t stand the idea of experiencing something amazing without documenting it.

A camera, a glass of water with lime, and an open coffee table book showcasing Allaire’s work in print publications.

I’m qualified, promise

Me (and my photos) have come a long way since that teenage obsession. With over a decade of experience across industries—fashion, fine art, food, architecture, medicine, and now wellness—I bring an editorial eye, strong project management skills, and a knack for weaving brand strategy into every frame. I’ve partnered with brands like Rothy’s, Yale University, St. Regis Hotels, and goop, and my work has been featured in publications like Vogue, Architectural Digest, and Town & Country.

Allaire photographing a fitness lifestyle campaign featuring a female athlete in an urban setting.

It’s also personal

A 2019 diagnosis of endometriosis launched me into a health and wellness journey that changed everything. Suddenly, the girl who only cared about art and academics got very into yoga, weight lifting, and cooking with whole foods. While I’ve had amazing doctors and surgeons, I know that medicine can only do so much for endometriosis—wellness professionals helped me transform my lifestyle, and I want to help them have that same impact on others.

A printed mood board for a product and lifestyle shoot.

I know what a health-conscious consumer needs to see—because I am one

You know what you offer can change lives, but your dream customers are scrolling right by. Because the truth is, in today’s multi-trillion-dollar wellness industry, stock photography and amateur content won’t turn heads.

By blending editorial polish with a deep, personal understanding of the wellness space, I create brand photography that looks high-end but feels warm, approachable, and real.

If you’re ready for photography that establishes credibility, connects with real people, and converts browsers into buyers, I’d love to help.

About my process

A bright, open photography studio setup featuring natural light and industrial details.
Allaire styling a weighted athletic vest.
A black and white behind-the-scenes portrait of a lifestyle fitness model.

How it works

    • Select your base services and any add-ons that suit your needs. We'll confirm the details via Zoom or email.

    • I'll send you the contract and estimate.

    • Once you've signed the contract and paid the deposit, you're officially booked!

    • We'll start with a call to determine the visual direction of the shoot. Bring your ideas—this is the perfect time to share your creative brief, inspiration, and brand guidelines.

    • Next, we'll collaborate on the shot list and handle logistics: booking locations and talent, ordering props, and arranging product shipments as needed.

    • Pre-production timing varies based on shoot complexity, but I recommend allocating at least two weeks for this phase.

    • It's shoot day—the fun part!

    • Your involvement level depends on the shoot type and your preference. You can attend in person, receive updates throughout the day, or simply await the final results.

    • Shortly after the shoot, I'll send you a gallery of proofs to select your final images.

    • Once you've made your selections, I'll retouch the photos and deliver them via an online gallery within a week.

    • To wrap up, we'll discuss your feedback on the shoot and explore ways I can further support your branding and content journey.

A colorful, high-impact product shot showcasing a bottled juice brand with fresh ingredients.
A fun, engaging image showcasing a children’s wellness brand.
Lifestyle brand photography featuring a joyful, relaxed moment with a canned functional drink.

Frequently asked questions

  • I'm based in New Haven, CT, and do much of my work in NYC. I'm also happy to travel for projects!

  • I work from a home studio suitable for small products and a minimal team. More complex projects may require a studio rental.

  • It's up to you! I'm comfortable running a shoot independently, which can be convenient for brands not in my immediate area.

  • Absolutely! I'm happy to provide creative direction, work collaboratively, or follow your shot list—whatever best suits your needs and style.

  • Project timelines vary based on complexity and your feedback speed. On average, projects take four weeks from booking to completion. Quick approvals and minimal sourcing can expedite the process. Rush fees may apply for accelerated timelines.

  • A photography usage license is similar to other intellectual property licenses, like music or software. While you may pay to listen to music on a streaming service or use software on your computer, you don't own these assets.

    The rates listed cover the time and expertise needed to create the photographs and include a base-level usage license that meets most businesses' needs.

    Expanding the usage license in terms of scope (e.g., advertising, point of sale), duration (e.g., 5 years), or geographical reach (e.g., international) is always an option but will incur additional licensing fees.

Behind-the-scenes moment capturing Allaire in action, focusing on photography for wellness and fitness brands.

Not sure what you need?

Let’s find the best content solution for your brand.

A striking portrait of a female athlete, emphasizing strength and movement.

Real brands, real results

Browse past projects and get inspired.

You know what you offer can change lives, and your audience should know it too

With strategic brand photography that establishes credibility, connects with real people, and converts browsers into buyers, you’ll finally have the kind of visuals that make your dream customers stop scrolling and start paying attention.